Job Description

A Social Media Executive is responsible for managing day-to-day operations across a brand's social channels to build brand awareness, drive engagement, and generate qualified leads.The role sits at the intersection of creative copywriting, visual storytelling, community engagement, and performance analytics.

Job Overview & Profile

DimensionDetailsJob TitleSocial Media ExecutiveDepartmentMarketing / Digital Marketing / CommunicationsReports ToSocial Media Manager / Head of Digital MarketingExperience Level1–3 years (Entry to Mid-Level)Key PlatformsLinkedIn, Instagram, Facebook, X (Twitter), YouTube, Pinterest

Job Responsibility

Core Responsibilities

1. Content Planning & Scheduling

• Maintain and execute a monthly content calendar aligned with business priorities, product launches, and seasonal trends.

• Coordinate scheduled publishing across platforms using management tools (e.g., Buffer, Hootsuite, Sprout Social, Meta Business Suite).

• Ensure strict adherence to brand guidelines, tone of voice, typography, and visual assets.

2. Content Creation & Copywriting

• Write concise, compelling copy, captions, and hashtag strategies tailored to each network's audience.

• Create basic visual assets and short-form video (Reels, TikToks, Shorts, carousels) using tools like Canva, CapCut, or Adobe Creative Suite.

• Collaborate closely with graphic designers, videographers, and content writers for complex campaign production.

3. Community Management & Engagement

• Actively monitor inbound comments, mentions, direct messages (DMs), and reviews.

• Respond promptly using approved brand responses, routing customer support queries to the appropriate departments.

• Engage proactively with industry leaders, partners, and audience communities to increase reach.

4. Performance Tracking & Analytics

• Track and compile weekly and monthly metrics: reach, impressions, engagement rate, click-through rate (CTR), follower growth, and conversions.

• Identify top-performing content formats to provide data-backed recommendations for future campaigns.

• Conduct competitive benchmarking to identify format opportunities and audience shifts.

5. Campaign Execution & Paid Support

• Assist in rolling out organic and paid social media campaigns.

• Set up basic ad boosts or Meta/LinkedIn lead generation campaigns alongside the performance marketing team.

Job Skills

Digital Marketing, Social Media Marketing, SEO

Experiences

• 0 to 1 Year
• 1 to 2 Years
• 3 to 4 Years
• 4 to 5 Years

Extra Benefits